Sweet Dreams in Scandinavian Hotels

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During the summer months, guests at all Clarion hotels in Norway and Sweden have had the opportunity to contribute to the environment through the hotel chain’s commitment to “Green Stay”.

The initiative allows guests to opt out of cleaning the room, and instead give money to UNICEF’s project “Sweet Dreams”. Instead of keeping loyalty points guests can choose to donate them to combat human trafficking in Cambodia.

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“Combining environmental commitment and simultaneously contribute to UNICEF feels really good,” says Henrik Berghult, senior vice president of Clarion Hotels. He adds, “This is also a great tribute to our creative staff, who has received the chain’s award “This Year’s Strawberry”.

Henrik Berghult, senior vice president of Clarion Hotels
Henrik Berghult, senior vice president of Clarion Hotels

Green Stay is developed on the basis of Nordic Choice Hotels’ environmental strategy, which aims to become a climate neutral company. In its pursuit of reduced consumption of chemicals and water, Clarion Hotels promote the chain’s and the visitors’ interest to preserve the environment.

Aurora hotel, Tromsoe, Norway
Aurora hotel, Tromsoe, Norway

Guests staying more than one night have the choice to opt out of cleaning for a maximum of 3 nights per stay. Clarion rewards the guest for the active environmental choice, with the points in the chain’s loyalty program. Guests can keep the points or donate them to the Nordic Choice project, Sweet Dreams, in collaboration with UNICEF.

Clarion Spa Hotel, Stockholm
Clarion Spa Hotel, Stockholm

This summer, 15-20% of the guests have chosen Green Stay when they stay more than one night, a number that is likely to increase, as the program becomes more familiar. 70% of the Green Stay guests chose to donate their points to UNICEF, rather than keep them for themselves.

Table eatery at Social Clarion hotel, Stockholm
Table eatery at Social Clarion hotel, Stockholm

“Considering that business now replaces summer visitors, we hope that the positive trend continues,” says Berghult.

Room in Post hotel, Gothenburg
Room in Post hotel, Gothenburg

The four best Clarion Green Stay Hotels are Clarion Hotel Visby, Clarion Hotel & Congress Trondheim, Clarion Hotel Malmo Live and Clarion Hotel Amaranten, Stockholm.

Feature image (on top) Clarion Hotel Sign, Central Stockholm

Sweet Dreams in Scandinavian Hotels, source: Clarion Hotels

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